Blog
An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →
“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received ov... read more →
WALTHAM, MA, January 08, 2018 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is... read more →
By Gerry Katz Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Naray... read more →
By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →
Our team recently presented Voice of the Customer research findings to an industrial client. The room was filled with product... read more →
A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →
In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →
By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →