Blog

Customer Interviews: Do's and Don'ts

By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →

Frequently Asked Questions about Voice of the Customer Training

Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

Using a Patient-Centered Approach to Innovations in Healthcare Technology

By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →

Positioning Your Medical Product for Market Success

Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018, the Food and Drug A... read more →

Research Reflections: AMS Vice Chairman Gerry Katz

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

Getting to the Insights That Actually Matter with Voice of the Customer

By Kristyn Corrigan Are you experiencing declining customer satisfaction scores? Is your team struggling to come up with smar... read more →

Gerry Katz to Present on VOC at MAPI Conference

Join us at Power Up Innovation: The CX & Product Management in Manufacturing Conference, where AMS Vice Chairman Gerry Ka... read more →

Three Traps to Avoid in Customer Interviewing

Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?” Respondent: “Yes.” Interviewer: “HOW OFTEN DOES T... read more →

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