--- title: AMS Insights Blog | Innovation Blog | Voice of the Customer (5) description: Voice of the Customer | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (5) --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/the-climate-reality-project-Hb6uWq0i4MI-unsplash.jpg)](https://blog.ams-insights.com/4-reasons-voc-training) ## [4 Reasons You Can’t Afford to Skip In-House VOC Training](https://blog.ams-insights.com/4-reasons-voc-training) By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... [read more →](https://blog.ams-insights.com/4-reasons-voc-training) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/How%20to%20Build%20a%20Team%20of%20VOC%20Champions%20Blog%20Image.jpg)](https://blog.ams-insights.com/how-to-build-a-team-of-voc-champions) ## [How to Build a Team of VOC Champions](https://blog.ams-insights.com/how-to-build-a-team-of-voc-champions) By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... [read more →](https://blog.ams-insights.com/how-to-build-a-team-of-voc-champions) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Blog%20Announcement%20-%20The%20Key%20to%20Better%20Customer.png)](https://blog.ams-insights.com/better-understand-customers-2022-article) ## [The Key to Better Understanding Customers in 2022 \[New Article\]](https://blog.ams-insights.com/better-understand-customers-2022-article) Do you talk to customers often, but learn nothing new? Do you struggle to fill your product pipeline with good ideas or kill ... [read more →](https://blog.ams-insights.com/better-understand-customers-2022-article) [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/PDMA-Conference-Logo-Virtual.jpg)](https://blog.ams-insights.com/ruttenberg-pdma-virtual-conference-2022) ## [Andrea Ruttenberg to Present at PDMA Virtual Innovators Conference 2022](https://blog.ams-insights.com/ruttenberg-pdma-virtual-conference-2022) Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, Ph.D. will be presenting at the upcoming PDMA Virtual ... [read more →](https://blog.ams-insights.com/ruttenberg-pdma-virtual-conference-2022) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Learn%20How%20to%20Accelerate%20Innovation%20(and%20Avoid%20Mistakes)%20Using%20Voice%20of%20the%20Customer%20Training.jpeg)](https://blog.ams-insights.com/learn-how-to-accelerate-innovation-and-avoid-mistakes-using-voice-of-the-customer-training) ## [Learn How to Accelerate Innovation (and Avoid Mistakes) Using Voice of the Customer Training](https://blog.ams-insights.com/learn-how-to-accelerate-innovation-and-avoid-mistakes-using-voice-of-the-customer-training) By Andrea Ruttenberg, Ph.D., Associate Principal & Voice of the Customer Training Instructor [read more →](https://blog.ams-insights.com/learn-how-to-accelerate-innovation-and-avoid-mistakes-using-voice-of-the-customer-training) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_353217030.jpeg)](https://blog.ams-insights.com/lessons-learned-from-listening-to-the-voice-of-the-patient) ## [Lessons Learned from Listening to the Voice of the Patient](https://blog.ams-insights.com/lessons-learned-from-listening-to-the-voice-of-the-patient) The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... [read more →](https://blog.ams-insights.com/lessons-learned-from-listening-to-the-voice-of-the-patient) [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_355945742.jpeg)](https://blog.ams-insights.com/research-analyzes-telemedicine) ## [AMS Research Analyzes Telemedicine Usage During the Pandemic](https://blog.ams-insights.com/research-analyzes-telemedicine) Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... [read more →](https://blog.ams-insights.com/research-analyzes-telemedicine) [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/annie-spratt-dWYU3i-mqEo-unsplash.jpg)](https://blog.ams-insights.com/conducting-research-post-pandemic) ## [Conducting Effective Research in the Post-Pandemic Environment](https://blog.ams-insights.com/conducting-research-post-pandemic) In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... [read more →](https://blog.ams-insights.com/conducting-research-post-pandemic) [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/All%20Things%20Innovation%20Image.png)](https://blog.ams-insights.com/voc-post-pandemic) ## [Listening to the Voice of the Customer in a Post-Pandemic World](https://blog.ams-insights.com/voc-post-pandemic) Join Applied Marketing Science (AMS) for the upcoming webcast, “Embracing Change: Listening to the Voice of the Customer in a... [read more →](https://blog.ams-insights.com/voc-post-pandemic) [Conferences](https://blog.ams-insights.com/topic/conferences), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/mediensturmer-aWf7mjwwJJo-unsplash.jpg)](https://blog.ams-insights.com/get-buy-in-voc-project) ## [How to Get Leadership Buy-In for Your Next VOC Project](https://blog.ams-insights.com/get-buy-in-voc-project) We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... [read more →](https://blog.ams-insights.com/get-buy-in-voc-project) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 5 of 11 [3](https://blog.ams-insights.com/topic/voice-of-the-customer/page/3) [4](https://blog.ams-insights.com/topic/voice-of-the-customer/page/4) 5 [6](https://blog.ams-insights.com/topic/voice-of-the-customer/page/6) [7](https://blog.ams-insights.com/topic/voice-of-the-customer/page/7) ### Subscribe Here! ### Categories - [Voice of the Customer (100)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (62)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (46)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - [Insights Training (30)](https://blog.ams-insights.com/topic/insights-training) - [Medical Products and Pharmaceuticals (21)](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) - [Journey Mapping (20)](https://blog.ams-insights.com/topic/journey-mapping) - [Conjoint Analysis and Discrete Choice (12)](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) - [Kristyn Corrigan (12)](https://blog.ams-insights.com/topic/kristyn-corrigan) - [Ethnography (11)](https://blog.ams-insights.com/topic/ethnography) - [Heavy Equipment (10)](https://blog.ams-insights.com/topic/heavy-equipment) - [Carmel Dibner (8)](https://blog.ams-insights.com/topic/carmel-dibner) - [Engineered Products and Components (8)](https://blog.ams-insights.com/topic/engineered-products-and-components) - [John Mitchell (8)](https://blog.ams-insights.com/topic/john-mitchell) - [Podcast (8)](https://blog.ams-insights.com/topic/podcast) - [Building Materials and Durables (7)](https://blog.ams-insights.com/topic/building-materials-and-durables) - [Chemicals, Coating and Additives (7)](https://blog.ams-insights.com/topic/chemicals-coating-and-additives) - [Consumer Durables (7)](https://blog.ams-insights.com/topic/consumer-durables) - [Recruiting Respondents (7)](https://blog.ams-insights.com/topic/recruiting-respondents) - [Technology and Telecommunications (7)](https://blog.ams-insights.com/topic/technology-and-telecommunications) - [Consumer Products (6)](https://blog.ams-insights.com/topic/consumer-products) - [Manufacturing (6)](https://blog.ams-insights.com/topic/manufacturing) - [Travel, Logistics and Hospitality (6)](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality) - [Quality Function Deployment (QFD) (4)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd) - [Claims Development and Testing (3)](https://blog.ams-insights.com/topic/claims-development-and-testing) - [Concept Testing (3)](https://blog.ams-insights.com/topic/concept-testing) - [Meaghan Foley (3)](https://blog.ams-insights.com/topic/meaghan-foley) - [Segmentation & Market Sizing (3)](https://blog.ams-insights.com/topic/segmentation-market-sizing) - [Agriculture and Fisheries (2)](https://blog.ams-insights.com/topic/agriculture-and-fisheries) - [Banking, Investing and Insurance (1)](https://blog.ams-insights.com/topic/banking-investing-and-insurance) - [Business Services (1)](https://blog.ams-insights.com/topic/business-services) - [Legal Services (1)](https://blog.ams-insights.com/topic/legal-services) - [Oil and Gas (1)](https://blog.ams-insights.com/topic/oil-and-gas) - [Patty Yanes (1)](https://blog.ams-insights.com/topic/patty-yanes) See all ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington MA 01803 ### Affiliations [![logo2](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN\_logo\_horizontal\_white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights\_logo-light](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - -