--- title: AMS Insights Blog | Innovation Blog | Voice of the Customer (5) description: Voice of the Customer | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (5) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/How%20Can%20Voice%20of%20the%20Customer%20Research%20Help%20Your%20Organization%20%5BNew%20Infographic%5D.jpeg)](https://blog.ams-insights.com/how-can-voice-of-the-customer-research-help-your-organization-infographic) ## [How Can Voice of the Customer Research Help Your Organization? \[New Infographic\]](https://blog.ams-insights.com/how-can-voice-of-the-customer-research-help-your-organization-infographic) By Carmel Dibner How can Voice of the Customer (VOC) training take the guess work out of innovation? Voice of the Customer re... [read more →](https://blog.ams-insights.com/how-can-voice-of-the-customer-research-help-your-organization-infographic) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/the-climate-reality-project-Hb6uWq0i4MI-unsplash.jpg)](https://blog.ams-insights.com/4-reasons-voc-training) ## [4 Reasons You Can’t Afford to Skip In-House VOC Training](https://blog.ams-insights.com/4-reasons-voc-training) By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... [read more →](https://blog.ams-insights.com/4-reasons-voc-training) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/How%20to%20Build%20a%20Team%20of%20VOC%20Champions%20Blog%20Image.jpg)](https://blog.ams-insights.com/how-to-build-a-team-of-voc-champions) ## [How to Build a Team of VOC Champions](https://blog.ams-insights.com/how-to-build-a-team-of-voc-champions) By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... [read more →](https://blog.ams-insights.com/how-to-build-a-team-of-voc-champions) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Blog%20Announcement%20-%20The%20Key%20to%20Better%20Customer.png)](https://blog.ams-insights.com/better-understand-customers-2022-article) ## [The Key to Better Understanding Customers in 2022 \[New Article\]](https://blog.ams-insights.com/better-understand-customers-2022-article) Do you talk to customers often, but learn nothing new? Do you struggle to fill your product pipeline with good ideas or kill ... [read more →](https://blog.ams-insights.com/better-understand-customers-2022-article) [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/PDMA-Conference-Logo-Virtual.jpg)](https://blog.ams-insights.com/ruttenberg-pdma-virtual-conference-2022) ## [Andrea Ruttenberg to Present at PDMA Virtual Innovators Conference 2022](https://blog.ams-insights.com/ruttenberg-pdma-virtual-conference-2022) Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, Ph.D. will be presenting at the upcoming PDMA Virtual ... [read more →](https://blog.ams-insights.com/ruttenberg-pdma-virtual-conference-2022) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Learn%20How%20to%20Accelerate%20Innovation%20(and%20Avoid%20Mistakes)%20Using%20Voice%20of%20the%20Customer%20Training.jpeg)](https://blog.ams-insights.com/learn-how-to-accelerate-innovation-and-avoid-mistakes-using-voice-of-the-customer-training) ## [Learn How to Accelerate Innovation (and Avoid Mistakes) Using Voice of the Customer Training](https://blog.ams-insights.com/learn-how-to-accelerate-innovation-and-avoid-mistakes-using-voice-of-the-customer-training) By Andrea Ruttenberg, Ph.D., Associate Principal & Voice of the Customer Training Instructor [read more →](https://blog.ams-insights.com/learn-how-to-accelerate-innovation-and-avoid-mistakes-using-voice-of-the-customer-training) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_353217030.jpeg)](https://blog.ams-insights.com/lessons-learned-from-listening-to-the-voice-of-the-patient) ## [Lessons Learned from Listening to the Voice of the Patient](https://blog.ams-insights.com/lessons-learned-from-listening-to-the-voice-of-the-patient) The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... [read more →](https://blog.ams-insights.com/lessons-learned-from-listening-to-the-voice-of-the-patient) [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_355945742.jpeg)](https://blog.ams-insights.com/research-analyzes-telemedicine) ## [AMS Research Analyzes Telemedicine Usage During the Pandemic](https://blog.ams-insights.com/research-analyzes-telemedicine) Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... [read more →](https://blog.ams-insights.com/research-analyzes-telemedicine) [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/annie-spratt-dWYU3i-mqEo-unsplash.jpg)](https://blog.ams-insights.com/conducting-research-post-pandemic) ## [Conducting Effective Research in the Post-Pandemic Environment](https://blog.ams-insights.com/conducting-research-post-pandemic) In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... [read more →](https://blog.ams-insights.com/conducting-research-post-pandemic) [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/All%20Things%20Innovation%20Image.png)](https://blog.ams-insights.com/voc-post-pandemic) ## [Listening to the Voice of the Customer in a Post-Pandemic World](https://blog.ams-insights.com/voc-post-pandemic) Join Applied Marketing Science (AMS) for the upcoming webcast, “Embracing Change: Listening to the Voice of the Customer in a... [read more →](https://blog.ams-insights.com/voc-post-pandemic) [Conferences](https://blog.ams-insights.com/topic/conferences), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 5 of 11 [3](https://blog.ams-insights.com/topic/voice-of-the-customer/page/3) [4](https://blog.ams-insights.com/topic/voice-of-the-customer/page/4) 5 [6](https://blog.ams-insights.com/topic/voice-of-the-customer/page/6) [7](https://blog.ams-insights.com/topic/voice-of-the-customer/page/7) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. 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