Blog

FAQs: How to Better Understand Customer Needs Using Voice of the Customer

By Kristyn Corrigan In our recent webinar, Creating Happy Customers for Life: How to Better Understand Customer Needs, AMS Pr... read more →

Listening to Your Customers' Needs in the Wake of COVID-19

By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

Exploring the Different Types of Customer Needs

By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need. read more →

7 Tips to Master Customer Interviewing

By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →

Customer Interviews: Do's and Don'ts

By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →

Frequently Asked Questions about Voice of the Customer Training

Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

Using a Patient-Centered Approach to Innovations in Healthcare Technology

By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →

Positioning Your Medical Product for Market Success

Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018, the Food and Drug A... read more →

Research Reflections: AMS Vice Chairman Gerry Katz

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

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