Blog

QFD: Bridging the Gap between Customer Insights and Product Solutions

By Kristyn Corrigan Voice of the Customer research helps companies gain a competitive advantage in the marketplace. By identi... read more →

Customer Insights, Product Design Specs, QFD, Voice of the Customer

Going on Location: Successful Ethnography for Voice of the Customer

By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →

Ethnography, In-Depth Interviewing, Voice of the Customer

Page 5 of 5 1 2 3 4 5