We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and remot... read more →
Blog
By Carmel Dibner The COVID-19 pandemic has led to sweeping lifestyle changes in terms of how Americans are living, working, a... read more →
By Gerry Katz Most, if not all companies, will experience the impact of COVID-19 in some way. As the months go by, most compa... read more →
By Kristyn Corrigan In our recent webinar, Creating Happy Customers for Life: How to Better Understand Customer Needs, AMS Pr... read more →
By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →
By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need. read more →
By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →
By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →
Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →
By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →