By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... read more →
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By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... read more →
Do you talk to customers often, but learn nothing new? Do you struggle to fill your product pipeline with good ideas or kill ... read more →
Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, Ph.D. will be presenting at the upcoming PDMA Virtual ... read more →
By Andrea Ruttenberg, Ph.D., Associate Principal & Voice of the Customer Training Instructor read more →
The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... read more →
Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →
In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →
Join Applied Marketing Science (AMS) for the upcoming webcast, “Embracing Change: Listening to the Voice of the Customer in a... read more →
We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →