By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →
Blog
Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →
At Applied Marketing Science, we train companies on best practices for conducting Voice-of-the-Customer interviews. During th... read more →
Our team recently presented Voice of the Customer research findings to an industrial client. The room was filled with product... read more →
In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →
By Andrea Ruttenberg, Ph.D. As a follow up to our webinar, “Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights”, Ap... read more →
Customer interviews involve asking questions. Although virtually anybody can do this, conducting an effective Voice of the Cu... read more →
Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →