By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →
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By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →
In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →
Are you: Struggling to find the right way to conduct research with customers? Tired of your team conducting research with cus... read more →
By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →
Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research proba... read more →
By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →
In my work conducting innovation training programs and product innovation consulting, I’m sometimes told, “We’ve done Voice o... read more →
It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... read more →
By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →