Blog

Learn How to Accelerate Innovation (and Avoid Mistakes) Using Voice of the Customer Training

By Andrea Ruttenberg, Ph.D., Associate Principal & Voice of the Customer Training Instructor read more →

Lessons Learned from Listening to the Voice of the Patient

The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... read more →

AMS Research Analyzes Telemedicine Usage During the Pandemic

Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →

Conducting Effective Research in the Post-Pandemic Environment

In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →

Listening to the Voice of the Customer in a Post-Pandemic World

Join Applied Marketing Science (AMS) for the upcoming webcast, “Embracing Change: Listening to the Voice of the Customer in a... read more →

How to Get Leadership Buy-In for Your Next VOC Project

We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →

What We’ve Learned So Far in a Year of Virtual Customer Research

In times of social, economic, and political change, it is critical that companies take appropriate measures to adapt and surv... read more →

Conducting Effective Telecom Market Research During COVID-19: FAQs

By Kristyn Corrigan COVID-19 has disrupted nearly every market imaginable. It has created a new reality. Both enterprise and ... read more →

5 Tips for Uncovering Changing Customer Preferences During COVID-19

It may now be cliché to declare that COVID-19 will change everything, but it is still true. As businesses reopen and life slo... read more →

4 Voice of Customer Research Trends the Telecommunications Industry Can’t Ignore

By Kristyn Corrigan There’s no question that the impact of COVID-19 on all industries is widespread. The telecommunications i... read more →

Page 4 of 9 2 3 4 5 6