--- title: AMS Insights Blog | Innovation Blog | Voice of the Customer (4) description: Voice of the Customer | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (4) --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/VOC%20In-Person%20Email%20Banner%201%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) ## [Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... [read more →](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/VOC%20June%202023%20-%20Email%20%233%20(1200%20%C3%97%20628%20px).png)](https://blog.ams-insights.com/faster-better-cheaper-how-to-avoid-generalities-when-uncovering-customer-needs) ## [Faster, Better, Cheaper: How To Avoid Generalities When Uncovering Customer Needs](https://blog.ams-insights.com/faster-better-cheaper-how-to-avoid-generalities-when-uncovering-customer-needs) Chances are, when you conduct customer interviews as part of new product development, one of the questions on your list is: “... [read more →](https://blog.ams-insights.com/faster-better-cheaper-how-to-avoid-generalities-when-uncovering-customer-needs) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Get%20Back%20Out%20There%20-%20Blog%20Post%20Image.png)](https://blog.ams-insights.com/get-back-out-there) ## [Get Back Out There](https://blog.ams-insights.com/get-back-out-there) By John Mitchell [read more →](https://blog.ams-insights.com/get-back-out-there) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Consumer Products](https://blog.ams-insights.com/topic/consumer-products), [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/VOC%20June%202023%20Session%202%20-%20Email%20%232%20(1200%20%C3%97%20628%20px).png)](https://blog.ams-insights.com/new-session-added-listening-to-the-voice-of-the-customer-workshop) ## [New Session Added: Listening to the Voice of the Customer Workshop](https://blog.ams-insights.com/new-session-added-listening-to-the-voice-of-the-customer-workshop) Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... [read more →](https://blog.ams-insights.com/new-session-added-listening-to-the-voice-of-the-customer-workshop) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/VOC%20June%202023%20-%20Blog%201.png)](https://blog.ams-insights.com/all-eyes-on-innovation-starting-with-a-voc-workshop-in-june) ## [All Eyes on Innovation – Starting with a VOC Workshop in June!](https://blog.ams-insights.com/all-eyes-on-innovation-starting-with-a-voc-workshop-in-june) What’s your vision for innovation success in 2023? Does it involve designing next-level products and services? Gaining a comp... [read more →](https://blog.ams-insights.com/all-eyes-on-innovation-starting-with-a-voc-workshop-in-june) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/VOC%20Training%20%26%20Coaching%20-%20Spring%202023%20-%20Blog%20Post%20%231%20Image.png)](https://blog.ams-insights.com/public-course-announcement-strengthen-your-insights-capabilities-this-spring) ## [Public Course Announcement: Strengthen Your Insights Capabilities](https://blog.ams-insights.com/public-course-announcement-strengthen-your-insights-capabilities-this-spring) Is your goal this year to become a stronger innovator? Our “Listening to the Voice of the Customer” workshop, taking place fr... [read more →](https://blog.ams-insights.com/public-course-announcement-strengthen-your-insights-capabilities-this-spring) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/KC%20-%20Product%20Mastery%20Now%20PDMA%20Podcast%20-%20Jan%202023%20-%20Blog%20Post%20Image-1.png)](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) ## [Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... [read more →](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Gerry%20Katz%20-%20ISBM%20Promo%20-%202022%20(1).png)](https://blog.ams-insights.com/isbm-announces-ams-vice-chairman-emeritus-gerry-katz-as-an-inaugural-practice-fellow) ## [ISBM Announces AMS Vice Chairman Emeritus Gerry Katz as an Inaugural Practice Fellow](https://blog.ams-insights.com/isbm-announces-ams-vice-chairman-emeritus-gerry-katz-as-an-inaugural-practice-fellow) Applied Marketing Science (AMS) would like to congratulate Gerry Katz, AMS Vice Chairman Emeritus, on his recent appointment ... [read more →](https://blog.ams-insights.com/isbm-announces-ams-vice-chairman-emeritus-gerry-katz-as-an-inaugural-practice-fellow) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [News](https://blog.ams-insights.com/topic/news), [Quality Function Deployment (QFD)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/pdma-conference-presenter-badge-2022%20(1)%20(1)-2.png)](https://blog.ams-insights.com/join-us-at-the-2022-pdma-inspire-innovation-conference) ## [Join Us at the 2022 PDMA Inspire Innovation Conference](https://blog.ams-insights.com/join-us-at-the-2022-pdma-inspire-innovation-conference) Join Applied Marketing Science (AMS) at the upcoming Product Development and Management Association (PDMA) Inspire Innovation... [read more →](https://blog.ams-insights.com/join-us-at-the-2022-pdma-inspire-innovation-conference) [Conferences](https://blog.ams-insights.com/topic/conferences), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/How%20Can%20Voice%20of%20the%20Customer%20Research%20Help%20Your%20Organization%20%5BNew%20Infographic%5D.jpeg)](https://blog.ams-insights.com/how-can-voice-of-the-customer-research-help-your-organization-infographic) ## [How Can Voice of the Customer Research Help Your Organization? \[New Infographic\]](https://blog.ams-insights.com/how-can-voice-of-the-customer-research-help-your-organization-infographic) By Carmel Dibner How can Voice of the Customer (VOC) training take the guess work out of innovation? Voice of the Customer re... [read more →](https://blog.ams-insights.com/how-can-voice-of-the-customer-research-help-your-organization-infographic) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 4 of 11 [2](https://blog.ams-insights.com/topic/voice-of-the-customer/page/2) [3](https://blog.ams-insights.com/topic/voice-of-the-customer/page/3) 4 [5](https://blog.ams-insights.com/topic/voice-of-the-customer/page/5) [6](https://blog.ams-insights.com/topic/voice-of-the-customer/page/6) ### Subscribe Here! ### Categories - [Voice of the Customer (101)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (63)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (47)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - [Insights Training (30)](https://blog.ams-insights.com/topic/insights-training) - [Medical Products and Pharmaceuticals (21)](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) - [Journey Mapping (20)](https://blog.ams-insights.com/topic/journey-mapping) - [Conjoint Analysis and Discrete Choice (12)](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) - [Kristyn Corrigan (12)](https://blog.ams-insights.com/topic/kristyn-corrigan) - [Ethnography (11)](https://blog.ams-insights.com/topic/ethnography) - [Heavy Equipment (10)](https://blog.ams-insights.com/topic/heavy-equipment) - [Carmel Dibner (8)](https://blog.ams-insights.com/topic/carmel-dibner) - [Engineered Products and Components (8)](https://blog.ams-insights.com/topic/engineered-products-and-components) - [John Mitchell (8)](https://blog.ams-insights.com/topic/john-mitchell) - [Podcast (8)](https://blog.ams-insights.com/topic/podcast) - [Building Materials and Durables (7)](https://blog.ams-insights.com/topic/building-materials-and-durables) - [Chemicals, Coating and Additives (7)](https://blog.ams-insights.com/topic/chemicals-coating-and-additives) - [Consumer Durables (7)](https://blog.ams-insights.com/topic/consumer-durables) - [Recruiting Respondents (7)](https://blog.ams-insights.com/topic/recruiting-respondents) - [Technology and Telecommunications (7)](https://blog.ams-insights.com/topic/technology-and-telecommunications) - [Consumer Products (6)](https://blog.ams-insights.com/topic/consumer-products) - [Manufacturing (6)](https://blog.ams-insights.com/topic/manufacturing) - [Travel, Logistics and Hospitality (6)](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality) - [Quality Function Deployment (QFD) (4)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd) - [Claims Development and Testing (3)](https://blog.ams-insights.com/topic/claims-development-and-testing) - [Concept Testing (3)](https://blog.ams-insights.com/topic/concept-testing) - [Meaghan Foley (3)](https://blog.ams-insights.com/topic/meaghan-foley) - [Segmentation & Market Sizing (3)](https://blog.ams-insights.com/topic/segmentation-market-sizing) - [Agriculture and Fisheries (2)](https://blog.ams-insights.com/topic/agriculture-and-fisheries) - [Banking, Investing and Insurance (1)](https://blog.ams-insights.com/topic/banking-investing-and-insurance) - [Business Services (1)](https://blog.ams-insights.com/topic/business-services) - [Legal Services (1)](https://blog.ams-insights.com/topic/legal-services) - [Oil and Gas (1)](https://blog.ams-insights.com/topic/oil-and-gas) - [Patty Yanes (1)](https://blog.ams-insights.com/topic/patty-yanes) See all ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington MA 01803 ### Affiliations [![logo2](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN\_logo\_horizontal\_white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights\_logo-light](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - -