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Lessons Learned from Listening to the Voice of the Patient

The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... read more →

AMS Research Analyzes Telemedicine Usage During the Pandemic

Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →

Conducting Effective Research in the Post-Pandemic Environment

In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →

Listening to the Voice of the Customer in a Post-Pandemic World

Join Applied Marketing Science (AMS) for the upcoming webcast, “Embracing Change: Listening to the Voice of the Customer in a... read more →

How to Get Leadership Buy-In for Your Next VOC Project

We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →

What We’ve Learned So Far in a Year of Virtual Customer Research

In times of social, economic, and political change, it is critical that companies take appropriate measures to adapt and surv... read more →

Conducting Effective Telecom Market Research During COVID-19: FAQs

By Kristyn Corrigan COVID-19 has disrupted nearly every market imaginable. It has created a new reality. Both enterprise and ... read more →

5 Tips for Uncovering Changing Customer Preferences During COVID-19

It may now be cliché to declare that COVID-19 will change everything, but it is still true. As businesses reopen and life slo... read more →

4 Voice of Customer Research Trends the Telecommunications Industry Can’t Ignore

By Kristyn Corrigan There’s no question that the impact of COVID-19 on all industries is widespread. The telecommunications i... read more →

Staying Close to Medical Customers in the Era of “6 Feet Apart”

By John Mitchell Nearly overnight, the rules for conducting Voice of the Customer research have completely changed in every i... read more →

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