Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →
Blog
A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... read more →
Effective advertising and packaging claims can strengthen brand image, reinforce or build brand personality and drive sales. ... read more →
Executive leadership at one of my Voice of the Customer training clients talks about the importance of listening to customers... read more →
By Patty Yanes and Andrea Ruttenberg, Ph.D. Let’s start at the beginning. What makes project management so different from oth... read more →
Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... read more →
Recruiting participants for Voice of the Customer research is often challenging. It’s particularly troublesome in business-to... read more →
By John Mitchell If you are not talking to your customers to find insights, you are innovating while blindfolded. But getting... read more →
By Kristyn Corrigan Voice of the Customer research helps companies gain a competitive advantage in the marketplace. By identi... read more →
By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →