By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →
Blog
At Applied Marketing Science, we train companies on best practices for conducting Voice-of-the-Customer interviews. During th... read more →
Our team recently presented Voice of the Customer research findings to an industrial client. The room was filled with product... read more →
In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →
By Andrea Ruttenberg, Ph.D. As a follow up to our webinar, “Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights”, Ap... read more →
Customer interviews involve asking questions. Although virtually anybody can do this, conducting an effective Voice of the Cu... read more →
Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →
A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... read more →
Effective advertising and packaging claims can strengthen brand image, reinforce or build brand personality and drive sales. ... read more →
Executive leadership at one of my Voice of the Customer training clients talks about the importance of listening to customers... read more →