A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... read more →
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Effective advertising and packaging claims can strengthen brand image, reinforce or build brand personality and drive sales. ... read more →
By Kristyn Corrigan At many companies, concept testing is a routine market research exercise. Using qualitative methods like ... read more →
Executive leadership at one of my Voice of the Customer training clients talks about the importance of listening to customers... read more →
Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... read more →
By John Mitchell Last month I presented at the Market Research Association’s 2016 Corporate Researchers’ Conference in San Fr... read more →
Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →
Applied Marketing Science, Inc. (AMS) a leading-edge market research and consulting firm, is pleased to announce the launch o... read more →
Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →
Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... read more →