--- title: AMS Insights Blog | Innovation Blog (12) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (12) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/5%20Concept%20Testing%20Tips%20Blog%20Image.png)](https://blog.ams-insights.com/5-concept-testing-tips) ## [5 Concept Testing Tips](https://blog.ams-insights.com/5-concept-testing-tips) By Carmel Dibner Companies often come to Applied Marketing Science (AMS) with a kernel of an idea – a new capability they’ve ... [read more →](https://blog.ams-insights.com/5-concept-testing-tips) [Concept Testing](https://blog.ams-insights.com/topic/concept-testing) [![](https://blog.ams-insights.com/hubfs/Blog%20Images%202020/Quirks%20Brooklyn%20Event.png)](https://blog.ams-insights.com/machine-learning-quirks-event) ## [Explore Machine Learning at the 2020 Quirk’s Event Brooklyn](https://blog.ams-insights.com/machine-learning-quirks-event) AMS Principal Carmel Dibner will be presenting on the power of machine learning at the 2020 Quirk’s Event in Brooklyn. Her pr... [read more →](https://blog.ams-insights.com/machine-learning-quirks-event) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/Blog%20Images%202020/Quirks%20Outlook%202020%20Feature%20Blog%20Image.png)](https://blog.ams-insights.com/machine-learning-commentary) ## [AMS Machine Learning Commentary Highlighted in Quirk's Feature](https://blog.ams-insights.com/machine-learning-commentary) Researchers at Applied Marketing Science recently published a thought leadership piece in the January/ February 2020 Issue of... [read more →](https://blog.ams-insights.com/machine-learning-commentary) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/Types%20of%20Customer%20Needs%20Blog%20Image%202020%20(1).png)](https://blog.ams-insights.com/types-of-customer-needs) ## [Exploring the Different Types of Customer Needs](https://blog.ams-insights.com/types-of-customer-needs) By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need. [read more →](https://blog.ams-insights.com/types-of-customer-needs) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Blog%20Images%202020/headway-jfR5wu2hMI0-unsplash.jpg)](https://blog.ams-insights.com/7-tips-to-master-customer-interviewing) ## [7 Tips to Master Customer Interviewing](https://blog.ams-insights.com/7-tips-to-master-customer-interviewing) By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... [read more →](https://blog.ams-insights.com/7-tips-to-master-customer-interviewing) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/NGMR%20Award.png)](https://blog.ams-insights.com/ams-wins-prestigious-disruptive-innovation-award) ## [AMS Wins Prestigious Disruptive Innovation Award](https://blog.ams-insights.com/ams-wins-prestigious-disruptive-innovation-award) Applied Marketing Science (AMS) was recently presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innova... [read more →](https://blog.ams-insights.com/ams-wins-prestigious-disruptive-innovation-award) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/charles-Lks7vei-eAg-unsplash.jpg)](https://blog.ams-insights.com/customer-interview-tips) ## [Customer Interviews: Do's and Don'ts](https://blog.ams-insights.com/customer-interview-tips) By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... [read more →](https://blog.ams-insights.com/customer-interview-tips) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/you-x-ventures-IQY_q-RqaIo-unsplash.jpg)](https://blog.ams-insights.com/voice-of-the-customer-training-faqs) ## [Frequently Asked Questions about Voice of the Customer Training](https://blog.ams-insights.com/voice-of-the-customer-training-faqs) Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... [read more →](https://blog.ams-insights.com/voice-of-the-customer-training-faqs) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Upcoming%20Conferences%20-%20Sept%202019.png)](https://blog.ams-insights.com/upcoming-insights-conferences) ## [AMS to Present at Several Upcoming Insights Conferences](https://blog.ams-insights.com/upcoming-insights-conferences) [read more →](https://blog.ams-insights.com/upcoming-insights-conferences) [Conferences](https://blog.ams-insights.com/topic/conferences), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/AdobeStock_237619432.jpeg)](https://blog.ams-insights.com/how-often-machine-learning) ## [How Often Should You Conduct a Machine Learning Study?](https://blog.ams-insights.com/how-often-machine-learning) Machine learning techniques such as our ACETM methodology provide a detailed and comprehensive evaluation of customer needs a... 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