By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →
Blog
It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... read more →
Tell us about your market research background. My interest in market research and consumer behavior began during my undergrad... read more →
By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →
By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →
Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →
By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →
Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... read more →
Ethnographies traditionally involve watching people live and in-person as they use your product or service. Locations can var... read more →
Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →