Blog

By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →

By Andrea Ruttenberg, Ph.D. As a follow up to our webinar, “Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights”, Ap... read more →

By Bob Klein Applied Marketing Science (AMS) Chairman Bob Klein offers a few comments on Jean-Pierre Dubé, Xueming Luo and Zh... read more →

By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →

By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →

By Patty Yanes As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Sc... read more →

Applied Marketing Science (AMS) is pleased to announce the recent publication of Senior Manager Patty Yanes’ article, “How We... read more →

Our clients often tell us that many research firms are not up to the task of finding insights in medical markets. They lack t... read more →

By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →

Customer interviews involve asking questions. Although virtually anybody can do this, conducting an effective Voice of the Cu... read more →