Blog

Making Journey Mapping Work for You: Interview with AMS Customer Experience Innovation Expert John Burns

Let’s start at the beginning. What is journey mapping? Journey mapping is a way to identify all the touchpoints you have with... read more →

Two AMS Articles Recently Featured in Industry Publications

Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →

Two AMS Articles Awarded 2015 Best of Visions Finalist Award by PDMA

Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... read more →

The Value of a Good Research Partner

By John Mitchell Last month I presented at the Market Research Association’s 2016 Corporate Researchers’ Conference in San Fr... read more →

We Speak the Language of Your Industry

Since our inception in 1989, Applied Marketing Science (AMS) has completed a wide variety of market research projects across ... read more →

What is the Value of Customer Service via Twitter?

Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →

What Modern Business Can Learn from Shakespeare

This year marks the 400th anniversary of the death of William Shakespeare. But his plays remain popular, with productions, fe... read more →

What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

Applied Marketing Science Announces Launch of New Website

Applied Marketing Science, Inc. (AMS) a leading-edge market research and consulting firm, is pleased to announce the launch o... read more →

Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service

Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →

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