--- title: AMS Insights Blog | Innovation Blog (21) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (21) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/voc-navigator.jpg)](https://blog.ams-insights.com/making-voice-of-the-customer-a-built-in-capability-for-your-company) ## [Making Voice of the Customer a Built-In Capability for Your Company](https://blog.ams-insights.com/making-voice-of-the-customer-a-built-in-capability-for-your-company) Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... [read more →](https://blog.ams-insights.com/making-voice-of-the-customer-a-built-in-capability-for-your-company) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/machinelearning-for-marketresearch.jpg)](https://blog.ams-insights.com/machine-learning-when-primary-research-becomes-secondary) ## [Machine Learning: When Primary Research Becomes Secondary](https://blog.ams-insights.com/machine-learning-when-primary-research-becomes-secondary) By Carmel Dibner What's your go-to strategy when you’re in-search of actionable insights to inform new product development? [read more →](https://blog.ams-insights.com/machine-learning-when-primary-research-becomes-secondary) [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/faqs_about_concept_testing.jpeg)](https://blog.ams-insights.com/frequently-asked-questions-about-concept-testing) ## [Frequently Asked Questions about Concept Testing](https://blog.ams-insights.com/frequently-asked-questions-about-concept-testing) By Kristyn Corrigan Question: If you have multiple concepts, is it better to reveal and discuss them one at a time or reveali... [read more →](https://blog.ams-insights.com/frequently-asked-questions-about-concept-testing) [Concept Testing](https://blog.ams-insights.com/topic/concept-testing) [![](https://blog.ams-insights.com/hubfs/Customer_Journey_Map.jpeg)](https://blog.ams-insights.com/customer-needs-a-critical-component-of-the-customer-journey-map) ## [Customer Needs: A Critical Component of the Customer Journey Map](https://blog.ams-insights.com/customer-needs-a-critical-component-of-the-customer-journey-map) By John C. Mitchell A couple weeks ago, I attended my first-ever CXPA Insight Exchange, the annual conference of the Customer... [read more →](https://blog.ams-insights.com/customer-needs-a-critical-component-of-the-customer-journey-map) [Conferences](https://blog.ams-insights.com/topic/conferences), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping) [![](https://blog.ams-insights.com/hubfs/VoiceoftheCustomerModerator.jpeg)](https://blog.ams-insights.com/why-ask-why-reasons-for-pondering-an-important-question) ## [Why Ask Why? Reasons for Pondering an Important Question](https://blog.ams-insights.com/why-ask-why-reasons-for-pondering-an-important-question) A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... [read more →](https://blog.ams-insights.com/why-ask-why-reasons-for-pondering-an-important-question) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/advertising_claims_research_and_consulting-1.jpeg)](https://blog.ams-insights.com/strengthen-your-brand-with-claims-research) ## [Strengthen Your Brand with Claims Research](https://blog.ams-insights.com/strengthen-your-brand-with-claims-research) Effective advertising and packaging claims can strengthen brand image, reinforce or build brand personality and drive sales. ... [read more →](https://blog.ams-insights.com/strengthen-your-brand-with-claims-research) [Claims Development and Testing](https://blog.ams-insights.com/topic/claims-development-and-testing), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Concept-Testing-blogpost.jpeg)](https://blog.ams-insights.com/concept-testing-the-one-question-you-must-ask-first) ## [Concept Testing: The One Question You Must Ask First](https://blog.ams-insights.com/concept-testing-the-one-question-you-must-ask-first) By Kristyn Corrigan At many companies, concept testing is a routine market research exercise. Using qualitative methods like ... [read more →](https://blog.ams-insights.com/concept-testing-the-one-question-you-must-ask-first) [Concept Testing](https://blog.ams-insights.com/topic/concept-testing) [![](https://blog.ams-insights.com/hubfs/Common_Objections_to-VoiceoftheCustomer.jpeg)](https://blog.ams-insights.com/excuses-excuses-overcoming-objections-to-voice-of-the-customer-research) ## [Excuses, Excuses!  Overcoming Objections to Voice of the Customer Research](https://blog.ams-insights.com/excuses-excuses-overcoming-objections-to-voice-of-the-customer-research) Executive leadership at one of my Voice of the Customer training clients talks about the importance of listening to customers... [read more →](https://blog.ams-insights.com/excuses-excuses-overcoming-objections-to-voice-of-the-customer-research) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Voice-of-the-Customer-Project-Management-Guide.jpg)](https://blog.ams-insights.com/understanding-voc-project-management-from-project-managers) ## [Understanding VOC Project Management from Project Managers Who’ve Done It](https://blog.ams-insights.com/understanding-voc-project-management-from-project-managers) By Patty Yanes and Andrea Ruttenberg, Ph.D. Let’s start at the beginning. What makes project management so different from oth... [read more →](https://blog.ams-insights.com/understanding-voc-project-management-from-project-managers) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Recruiting Respondents](https://blog.ams-insights.com/topic/recruiting-respondents) [![](https://blog.ams-insights.com/hubfs/Imported_Blog_Media/d2k1uzr4vxk-sylwia-bartyzel-300x198-1.jpg)](https://blog.ams-insights.com/making-journey-mapping-work-for-you-interview-with-ams-customer-experience-innovation-expert-john-burns) ## [Making Journey Mapping Work for You: Interview with AMS Customer Experience Innovation Expert John Burns](https://blog.ams-insights.com/making-journey-mapping-work-for-you-interview-with-ams-customer-experience-innovation-expert-john-burns) Let’s start at the beginning. What is journey mapping? Journey mapping is a way to identify all the touchpoints you have with... [read more →](https://blog.ams-insights.com/making-journey-mapping-work-for-you-interview-with-ams-customer-experience-innovation-expert-john-burns) [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping) Page 21 of 23 [19](https://blog.ams-insights.com/page/19) [20](https://blog.ams-insights.com/page/20) 21 [22](https://blog.ams-insights.com/page/22) [23](https://blog.ams-insights.com/page/23) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. [![Transparent-header-logo-1](https://3936175.fs1.hubspotusercontent-na1.net/hubfs/3936175/Applied-Marketing-Science-2026/images/Transparent-header-logo-1.svg "Transparent-header-logo-1")](http://ams-insights.com) Get insights straight to your inbox ### Menu - [Solutions](https://ams-insights.com/our-solutions/) - [Resources](https://ams-insights.com/resources/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Who We Are](https://ams-insights.com/the-ams-difference/) - [Training & Coaching](https://ams-insights.com/train-your-team/) ### Resources - Insights Blog - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) ### Get In Touch - [(781) 250-6300](tel:781250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science 78 Blanchard Rd, Suite 203, Burlington, MA 01803 Affiliations: [![Pdma](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/pdma-logo.webp?width=375&height=213&name=pdma-logo.webp)](https://www.pdma.org/) [![AM](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/am-logo.webp?width=432&height=213&name=am-logo.webp)](https://www.pdma.org/) [![CXPA](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/cxpa-logo.webp?width=366&height=213&name=cxpa-logo.webp)](https://www.pdma.org/) [![Manufactures Alliance](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/manufactures-alliance.webp?width=366&height=137&name=manufactures-alliance.webp)](https://www.pdma.org/) [![Insights Association](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/insights-association-logo.webp?width=366&height=213&name=insights-association-logo.webp)](https://www.pdma.org/) [![Business Markets](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/business-markets.webp?width=366&height=213&name=business-markets.webp)](https://www.pdma.org/) ©2026 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy/) [Follow us on Instagram](https://www.instagram.com/ams_insights) [Follow us on LinkedIn](https://www.linkedin.com/company/applied-marketing-science) [Follow us on Facebook](https://blog.ams-insights.com/rss.xml)