By Kristyn Corrigan At many companies, concept testing is a routine market research exercise. Using qualitative methods like ... read more →
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Executive leadership at one of my Voice of the Customer training clients talks about the importance of listening to customers... read more →
By Patty Yanes and Andrea Ruttenberg, Ph.D. Let’s start at the beginning. What makes project management so different from oth... read more →
Let’s start at the beginning. What is journey mapping? Journey mapping is a way to identify all the touchpoints you have with... read more →
Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →
Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... read more →
By John Mitchell Last month I presented at the Market Research Association’s 2016 Corporate Researchers’ Conference in San Fr... read more →
Since our inception in 1989, Applied Marketing Science (AMS) has completed a wide variety of market research projects across ... read more →
Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →
This year marks the 400th anniversary of the death of William Shakespeare. But his plays remain popular, with productions, fe... read more →