By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →
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Our team recently presented Voice of the Customer research findings to an industrial client. The room was filled with product... read more →
A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →
In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →
By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →
By Andrea Ruttenberg, Ph.D. As a follow up to our webinar, “Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights”, Ap... read more →
By Bob Klein Applied Marketing Science (AMS) Chairman Bob Klein offers a few comments on Jean-Pierre Dubé, Xueming Luo and Zh... read more →
By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →
By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →
By Patty Yanes As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Sc... read more →