By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →
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Customer interviews involve asking questions. Although virtually anybody can do this, conducting an effective Voice of the Cu... read more →
Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →
By Carmel Dibner What's your go-to strategy when you’re in-search of actionable insights to inform new product development? read more →
By Kristyn Corrigan Question: If you have multiple concepts, is it better to reveal and discuss them one at a time or reveali... read more →
By John C. Mitchell A couple weeks ago, I attended my first-ever CXPA Insight Exchange, the annual conference of the Customer... read more →
A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... read more →
Effective advertising and packaging claims can strengthen brand image, reinforce or build brand personality and drive sales. ... read more →
By Kristyn Corrigan At many companies, concept testing is a routine market research exercise. Using qualitative methods like ... read more →
Executive leadership at one of my Voice of the Customer training clients talks about the importance of listening to customers... read more →