Is your goal this year to become a stronger innovator? Our “Listening to the Voice of the Customer” workshop, taking place fr... read more →
Blog
Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... read more →
Applied Marketing Science (AMS) would like to congratulate Gerry Katz, AMS Vice Chairman Emeritus, on his recent appointment ... read more →
Are you a B2B company facing innovation challenges? Join our product development experts for a three-day master class and lea... read more →
By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... read more →
By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... read more →
By Andrea Ruttenberg, Ph.D., Associate Principal & Voice of the Customer Training Instructor read more →
We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and remot... read more →
Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →
By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →