Blog

New Session Added: Listening to the Voice of the Customer Workshop

Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... read more →

Andrea Ruttenberg, PhD Appointed President of PDMA Pittsburgh Chapter

Applied Marketing Science (AMS) would like to congratulate Associate Principal Andrea Ruttenberg, PhD, on her recent appointm... read more →

Public Course Announcement: Strengthen Your Insights Capabilities

Is your goal this year to become a stronger innovator? Our “Listening to the Voice of the Customer” workshop, taking place fr... read more →

Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!

Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... read more →

ISBM Announces AMS Vice Chairman Emeritus Gerry Katz as an Inaugural Practice Fellow

Applied Marketing Science (AMS) would like to congratulate Gerry Katz, AMS Vice Chairman Emeritus, on his recent appointment ... read more →

Course Announcement: Product Innovation Master Class

Are you a B2B company facing innovation challenges? Join our product development experts for a three-day master class and lea... read more →

4 Reasons You Can’t Afford to Skip In-House VOC Training

By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... read more →

How to Build a Team of VOC Champions

By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... read more →

Learn How to Accelerate Innovation (and Avoid Mistakes) Using Voice of the Customer Training

By Andrea Ruttenberg, Ph.D., Associate Principal & Voice of the Customer Training Instructor read more →

Voice of the Customer Training Goes Virtual

We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and remot... read more →

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