Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →
Blog
By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →
Are you: Struggling to find the right way to conduct research with customers? Tired of your team conducting research with cus... read more →
By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →
By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →
Tell us about your market research background. My interest in market research and consumer behavior began during my undergrad... read more →
Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →