Blog

Research Reflections: AMS Vice Chairman Gerry Katz

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Research Reflections: AMS Principal Kristyn Corrigan

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Research Reflections: AMS Chairman and Co-Founder Bob Klein

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Letter From the President

Dear Friends, 2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this mile... read more →

New Video: The Voice of the Customer

Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research proba... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

Applied Marketing Science, Inc. Assists in the Development of Enterprise Software for Probabilistic Relational Inference Modeling

Applied Marketing Science, Inc., was invited by Charles River Analytics, Inc. of Cambridge, MA to assist in the development o... read more →

How Customer Service Can Turn Angry Customers into Loyal Ones

An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →

AMS Quality Function Deployment Article Exceeds 500 Reads

“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received ov... read more →

AMS Announces New Firm Leaders

WALTHAM, MA, January 08, 2018 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is... read more →

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