Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research proba... read more →
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Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →
Applied Marketing Science, Inc., was invited by Charles River Analytics, Inc. of Cambridge, MA to assist in the development o... read more →
An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →
“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received ov... read more →
WALTHAM, MA, January 08, 2018 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is... read more →
By Bob Klein Applied Marketing Science (AMS) Chairman Bob Klein offers a few comments on Jean-Pierre Dubé, Xueming Luo and Zh... read more →
By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →
Applied Marketing Science (AMS) is pleased to announce the recent publication of Senior Manager Patty Yanes’ article, “How We... read more →
Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →