Blog

Spotlight Series: Meet John Mitchell

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

Carmel Dibner and John Mitchell to Present at FEI 2018

Front End of Innovation 2018 | Boston April 24 | 11:20 - 11:40 am ET John Mitchell, President & Managing Principal, and Carme... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

Consumers write lots of online reviews and blog posts.  Pick a product.  Type in a search for information, and you’ll find mo... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

Frequently Asked Questions about Machine Learning

By Carmel Dibner Q: How is Applied Marketing Science’s approach to machine learning different from other approaches? read more →

Avoiding the Angry Customer Interview

At Applied Marketing Science, we train companies on best practices for conducting Voice-of-the-Customer interviews.  During t... read more →

Spotlight Series: Meet Carmel Dibner

As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →

Gerry Katz Featured in the Everyday Innovator Podcast

Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... read more →

Frequently Asked Questions about Claims Development

By Carmel Dibner As a follow up to Part 2 of our claims webinar series, “Make a Statement: Developing Effective Claims that S... read more →

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