By John Burns, Ph.D. Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voi... read more →
In the latest of our Spotlight Series, we’ll be speaking to John Burns, Principal at Applied Marketing Science. John has been... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →
By John Burns, Ph.D. I train companies on best practices for conducting Voice-of-the-Customer interviews. During the traini... read more →
By John Burns, Ph.D. I recently presented Voice of the Customer research findings to an industrial client. The room was fille... read more →
By John Burns, Ph.D. In some industries, where the pace of product change is slow, products undergo little to no functional c... read more →
By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →
By John Burns, Ph.D. Customer interviews involve asking questions. Although virtually anybody can do this, conducting an eff... read more →