Blog

Behind the Name: Defining Voice of the Customer

By John Burns, Ph.D. Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voi... read more →

Spotlight: Meet John Burns

In the latest of our Spotlight Series, we’ll be speaking to John Burns, Principal at Applied Marketing Science. John has been... read more →

5 Questions to Never Ask Your Customers

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 2)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

Avoiding the Angry Customer Interview

By John Burns, Ph.D.  I train companies on best practices for conducting Voice-of-the-Customer interviews.  During the traini... read more →

The Biggest Lie Told about Voice of the Customer Research

By John Burns, Ph.D. I recently presented Voice of the Customer research findings to an industrial client. The room was fille... read more →

Voice of the Customer for Successful Innovation in Commoditized Markets

By John Burns, Ph.D. In some industries, where the pace of product change is slow, products undergo little to no functional c... read more →

Understanding Complex Survey Design

By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →

How to Conduct Great Customer Interviews for New Product Development

By John Burns, Ph.D. Customer interviews involve asking questions.  Although virtually anybody can do this, conducting an eff... read more →

Page 2 of 3 1 2 3