By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →
By John Burns, Ph.D. I train companies on best practices for conducting Voice-of-the-Customer interviews. During the traini... read more →
By John Burns, Ph.D. I recently presented Voice of the Customer research findings to an industrial client. The room was fille... read more →
By John Burns, Ph.D. In some industries, where the pace of product change is slow, products undergo little to no functional c... read more →
By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →
By John Burns, Ph.D. Customer interviews involve asking questions. Although virtually anybody can do this, conducting an eff... read more →
By John Burns, Ph.D. A recent discussion in an online community about qualitative research techniques focused on the old adag... read more →
By John Burns, Ph.D. Executive leadership at one of my Voice of the Customer training clients talks about the importance of l... read more →
By Patty Yanes and Andrea Ruttenberg, Ph.D. Let’s start at the beginning. What makes project management so different from oth... read more →
Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →