New Session Added: Listening to the Voice of the Customer Workshop

Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... read more →

All Eyes on Innovation – Starting with a VOC Workshop in June!

What’s your vision for innovation success in 2023? Does it involve designing next-level products and services? Gaining a comp... read more →

Public Course Announcement: Strengthen Your Insights Capabilities

Is your goal this year to become a stronger innovator? Our “Listening to the Voice of the Customer” workshop, taking place fr... read more →

Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!

Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... read more →

ISBM Announces AMS Vice Chairman Emeritus Gerry Katz as an Inaugural Practice Fellow

Applied Marketing Science (AMS) would like to congratulate Gerry Katz, AMS Vice Chairman Emeritus, on his recent appointment ... read more →

Join Us at the 2022 PDMA Inspire Innovation Conference

Join Applied Marketing Science (AMS) at the upcoming Product Development and Management Association (PDMA) Inspire Innovation... read more →

How Can Voice of the Customer Research Help Your Organization? [New Infographic]

By Carmel Dibner How can Voice of the Customer (VOC) training take the guess work out of innovation? Voice of the Customer re... read more →

4 Reasons You Can’t Afford to Skip In-House VOC Training

By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... read more →

How to Build a Team of VOC Champions

By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... read more →

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