The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

Avoiding the Angry Customer Interview

By John Burns, Ph.D.  I train companies on best practices for conducting Voice-of-the-Customer interviews.  During the traini... read more →

The Biggest Lie Told about Voice of the Customer Research

By John Burns, Ph.D. I recently presented Voice of the Customer research findings to an industrial client. The room was fille... read more →

Voice of the Customer for Successful Innovation in Commoditized Markets

By John Burns, Ph.D. In some industries, where the pace of product change is slow, products undergo little to no functional c... read more →

Understanding Complex Survey Design

By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →

How to Conduct Great Customer Interviews for New Product Development

By John Burns, Ph.D. Customer interviews involve asking questions.  Although virtually anybody can do this, conducting an eff... read more →

Why Ask Why? Reasons for Pondering an Important Question

By John Burns, Ph.D. A recent discussion in an online community about qualitative research techniques focused on the old adag... read more →

Excuses, Excuses!  Overcoming Objections to Voice of the Customer Research

By John Burns, Ph.D. Executive leadership at one of my Voice of the Customer training clients talks about the importance of l... read more →

Understanding VOC Project Management from Project Managers Who’ve Done It

By Patty Yanes and Andrea Ruttenberg, Ph.D. Let’s start at the beginning. What makes project management so different from oth... read more →

Two AMS Articles Recently Featured in Industry Publications

Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →

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