Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →
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If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →
Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →
Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →
Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →
With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →
Chances are, when you conduct customer interviews as part of new product development, one of the questions on your list is: “... read more →
Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... read more →
What’s your vision for innovation success in 2023? Does it involve designing next-level products and services? Gaining a comp... read more →