AMS Insights Blog | Innovation Blog | Voice of the Customer (2)

Harness the Power of AI for Market Research with These New Webinars

Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... read more →

By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →

Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →

Conferences, Machine Learning/AI, Voice of the Customer

If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →

Insights Training, Voice of the Customer

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →

Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →

Podcast, News, Voice of the Customer, Andrea Ruttenberg, PhD

Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →

If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →

Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →