Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?” Respondent: “Yes.” Interviewer: “HOW OFTEN DOES... read more →
By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →
By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →
Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research prob... read more →
By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →
In my work conducting innovation training programs and product innovation consulting, I’m sometimes told, “We’ve done Voice o... read more →
By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →
By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →
Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →