Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →
At Applied Marketing Science, we train companies on best practices for conducting Voice-of-the-Customer interviews. During t... read more →
Our team recently presented Voice of the Customer research findings to an industrial client. The room was filled with product... read more →
In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →
By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →
Customer interviews involve asking questions. Although virtually anybody can do this, conducting an effective Voice of the C... read more →
A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... read more →