By Kristyn Corrigan In our recent webinar, Creating Happy Customers for Life: How to Better Understand Customer Needs, AMS Pr... read more →
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By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →
By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need. read more →
Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →
By Kristyn Corrigan Are you experiencing declining customer satisfaction scores? Is your team struggling to come up with smar... read more →
Join us at Power Up Innovation: The CX & Product Management in Manufacturing Conference, where AMS Vice Chairman Gerry Ka... read more →
Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?” Respondent: “Yes.” Interviewer: “HOW OFTEN DOES... read more →
By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →
By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →
Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research prob... read more →