Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →
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Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →
Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →
If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →
Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →
Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →
Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →
With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →
Chances are, when you conduct customer interviews as part of new product development, one of the questions on your list is: “... read more →
